Social Media Executive
Job Description
Job Summary:
We are seeking a proactive and creative Social Media Executive with a strong background in healthcare social media marketing. The ideal candidate will have excellent communication skills, a proven ability to manage and grow social media platforms, and a passion for delivering engaging, informative content that aligns with our healthcare brand’s mission.
Key Responsibilities:
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Develop, implement, and manage social media strategies tailored to the healthcare sector.
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Create compelling content (posts, videos, infographics) for platforms including Facebook, Instagram, LinkedIn, and X (Twitter).
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Monitor and respond to social media interactions in a timely, professional manner.
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Collaborate with the marketing team to support integrated campaigns.
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Track, analyze, and report performance metrics to assess campaign effectiveness and ROI.
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Stay up-to-date with the latest trends in healthcare and digital marketing.
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Ensure all content complies with healthcare industry regulations and brand guidelines.
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Assist in managing paid social campaigns and influencer partnerships.
Requirements:
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Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
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Minimum 2 years of experience in social media marketing, preferably in the healthcare industry.
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Excellent verbal and written communication skills.
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Strong understanding of social media KPIs, analytics tools, and platform algorithms.
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Ability to work collaboratively across departments and manage multiple projects.
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Familiarity with healthcare compliance and privacy standards (HIPAA knowledge is a plus).
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Creative mindset with a keen eye for detail and visual storytelling.
Preferred Skills:
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Experience with tools like Hootsuite, Buffer, Canva, or Adobe Creative Suite.
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Basic video editing skills.
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Knowledge of SEO and content marketing best practices.
Job Skill